Author: Faisal Qasem A Almalki
Almalki, Faisal Qasem A, 2022 The role of tourism marketing in changing perceptions of the Kingdom of Saudi Arabia: stakeholder perspectives, Flinders University, College of Humanities, Arts and Social Sciences
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Tourism is the world's most popular and fastest-growing service. It is generally accepted
as an important factor in economic progress. Due to its Islamic background, Saudi Arabia is one
of the oldest and most well-known destinations for pilgrimage travel. However, there is a real
need to find out what people think about tourist marketing and development in Saudi Arabia.
This is because there are overlapping roles and conflicting priorities among the concerned
stakeholders. In this context, the research attempted to evaluate how tourism marketing may
influence international tourists' perceptions of Saudi Arabia. Using a case study and qualitative
methods, the researcher was able to gather important tourist stakeholders' perspectives on
marketing in Saudi Arabia. According to the survey, tourist marketing is important for Saudi
Arabia's economic development. A first look at the survey demonstrates how tourism marketing
has evolved and changed across the nation. As a result, potential tourists are better informed of
their possibilities. This boosts Saudi Arabia's global attractiveness. Tourism marketing is also
essential due to increased tourist numbers. It is also a powerful tool for promoting tourism and
attaining industrial aims. Thus, tourism marketing is crucial in educating tourists about the nature
and value of tourist attractions. This will increase tourist visits and stay. It also helps the
Kingdom's 2030 tourism investment goal.
Keywords: Stakeholders, tourism marketing, tourism development, Saudi Arabia
Subject: Tourism thesis
Thesis type: Masters
Completed: 2022
School: College of Humanities, Arts and Social Sciences
Supervisor: Dr.Gareth Butler